Plain text and a few photos only go so far. Shoppers on Amazon want to see how a product works, how it compares and whether a brand can be trusted. Amazon A+ Content lets brand owners add rich images, comparison charts and storytelling to the product page, and it is one of the best ways to lift conversion.
This guide explains what A+ Content is, who can use it, how to create it and how to design it so it genuinely helps shoppers.
Key Takeaways
- A+ Content replaces the plain description with a visual layout of images, text and comparison tables.
- It is generally available to sellers with a registered brand, so check your eligibility in Seller Central.
- Good A+ Content answers questions, shows benefits and builds trust, and it should work well on mobile.
- Always follow content rules and measure the effect on conversion.
What Is Amazon A+ Content?
A+ Content, once called Enhanced Brand Content, is a set of design modules that brand owners use to build a richer product description. You can combine images, headings, short text and comparison charts into a page section that appears below the main listing details. It helps shoppers understand the product quickly, without relying on long paragraphs.
Who Can Use A+ Content?
A+ Content is generally offered to sellers who have a registered brand through Amazon Brand Registry and are eligible for the program. If you do not yet have a registered brand, you may be limited to the standard text description. Eligibility rules can change, so check Seller Central for the current requirements.
Benefits of A+ Content
- Shoppers understand features and uses faster
- It builds brand trust and a professional impression
- It can answer questions that bullets cannot
- It lets you compare your own products to guide shoppers
- It can lift conversion when done well, and you can test this
Common A+ Content Modules
| Module type | Best use | Tip |
|---|---|---|
| Image with text | Explain a key feature or benefit | One idea per module |
| Comparison chart | Compare your own products | Help shoppers pick the right one |
| Brand story | Introduce who you are and why you make the product | Keep it short and genuine |
| Q and A or FAQ style | Answer common concerns | Use real questions from reviews |
| How to use | Show setup or use | Use clear steps and images |
A+ Content Ideas That Work
- A header image that shows the product in real use and states the main benefit
- A comparison chart that helps shoppers choose between your own products
- A short how-to-use section with simple steps and pictures
- A size or compatibility guide, so shoppers know it will fit
- A brand promise or quality story that builds trust
- Close-up images that show materials and finish
- Answers to the top three concerns found in reviews
Keep each module focused, and remember that most shoppers will see it on a phone.
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How to Create A+ Content Step by Step
- Confirm your brand is registered and you are eligible
- Open the A+ Content tool in Seller Central
- Start a new A+ Content document and choose the modules you want
- Add images and text for each module, following the size and word guidelines shown
- Apply the content to the right ASINs
- Submit it for review and wait for approval
- Check the live page on desktop and mobile
A+ Content Design Tips
- Design for mobile first, because many shoppers browse on phones
- Use big, clear images and very little text
- Show benefits, not only features
- Keep a consistent visual style and brand colors
- Use lifestyle images that Indian shoppers relate to
- Add comparison charts that guide shoppers to the right product
- Answer the questions customers raise in reviews
Content Rules to Follow
- Do not include prices, shipping or sale language
- Do not mention competitors
- Do not add contact details or links to other websites
- Avoid unproven claims, including health claims
- Do not copy images or text from other brands
- Avoid time-sensitive statements that quickly become wrong
How to Measure the Impact
Compare conversion before and after publishing A+ Content, over a few weeks and allowing for seasons and sale events. Where it is available to you, use Manage Your Experiments to run a proper test. Read our guide to fixing a low conversion rate on Amazon for the metrics to watch.
Common A+ Content Mistakes
- Using too much text on image modules
- Copying competitor layouts
- Using low-quality or unclear images
- Ignoring mobile display
- Making claims that break policy
- Never updating the content when the product changes
A+ Content works with a strong base. See how to build a complete Amazon product listing, write better bullet points and improve your overall Amazon SEO. Our Amazon management services include A+ Content support.
Frequently Asked Questions
What is A+ Content on Amazon?
A+ Content is a set of visual modules brand owners use to build a richer product description with images, text and comparison charts.
Do I need Brand Registry for A+ Content?
Generally yes. A+ Content is offered to sellers with a registered brand, though eligibility rules can change, so check Seller Central.
How long does A+ Content approval take?
Approval times vary. Content is reviewed against Amazon rules, so submit clean, compliant content and allow time for review.
Does A+ Content improve conversion?
It often can, by answering questions and building trust, but results vary. Test and compare before and after.
What image sizes does A+ Content need?
Each module has its own size and format guidelines, which Seller Central shows while you build the content.
Can I add links to my website in A+ Content?
No. Links to outside websites and contact details are not allowed.
Does A+ Content help with Amazon search ranking?
Its main value is conversion. Do not rely on it for keywords, and keep your title, bullets and backend terms optimized.
Want A+ Content that builds trust and lifts sales?
Our team designs and writes A+ Content and images for Amazon India brands.
